Phil Gibson, AEssenseGrows' vice president of Marketing, answered questions about aeroponics and AEssenseGrows in a Marijuana Venture Q&A.
Why have your customers turned to AEssenseGrows for indoor cultivation, rather than traditional soil, media, or coco-coir with drip systems?
Phil Gibson: The answer, in a word, is profit. We have been able to demonstrate to our customers that the AEtrium system and our Guardian Grow Manager software can deliver superior buds with higher yields and minimal labor at levels simply not possible with soil. Bigger buds, easy harvests, and faster room
turns translate directly into dollars in pockets.
In fact, we are introducing a new product at the MJBizCon sh
ow in Las Vegas that we’re confident will enable cultivators to harvest 2 pounds per square foot per year of dry-trim bud from their production flower rooms. No one has reac
What is the typical elevator pitch you use for those who are skeptical about moving indoors and, specifically, to aeroponics?hed that level of yield at scale. This is the Ferrari of cultivation.
Gibson: Well, we certainly understand folks hesitating to leap from the horse and buggy to the Ferrari, but once they see the Guardian Grow Manager control software dashboard and the AEtrium System in action, their concerns generally fade. So, I typically invite them to see and touch the machine, and I emphasize the benefits they can expect: speed, faster yields, precision results, laboratory consistency. For example, the system makes producing superior-THC-level craft buds automatic with medical-grade standards. The tight controls make recipe development with A/B testing significantly easier, and wireless messaging keeps growers constantly in touch with their tightly controlled environment.
If I’m talking with a company’s financial person, like a CFO, the economic story of velocity of production with minimal labor and resources is usually enough to start the engine. For the artist, controlling every dial gets them excited.